Quality Score: A high AdWords quality score can lower your cost per click. The quality score mainly depends on landing page relevance,
Landing Page Optimization: On an average most AdWords conversion rates end up being around 2% but that number can go up based on your landing page optimization.
Target Long Tail Keywords: It’s a good idea to be specific and target long tail keywords with 3-4 keywords to lower cost.
Avoid Negative and Irrelevant Keywords: Negative and irrelevant keywords are the ones you do not want to show up for as they result in costly clicks.
Top 20 Highest
Cost Keywords
1. Insurance
2. Loans
3. Mortgage
4. Attorney
5. Credit
6. Lawyer
7. Donate
8. Degree
9. Hosting
10. Claim
11. Conference Call
12. Trading
13. Software
14. Recovery
15. Transfer
16. Gas/Electricity
17. Glasses
18. Rehab
19. Treatment
20. Student Loans
There can be others from time to time but mostly financials and insurance keywords lead the board. Moreover, you should remember that what ever is dull and boring in the service industry is highly paid by advertisers. If there are many insurer in the industry, they are willing to pay more per click and therefore target your website if you decide to write articles over insurance or anything similar.
Point To Note:
Positioning your adsense adds in hot spots on your web page is massively important for a high click through rate, remember we have already uncovered the keywords with massive CPC’s, it would be a shame then to position your adds so poorly that they weren’t getting any clicks!